Street Team


Did you know that a street team is a group of volunteers who band together to promote an author and their book?

Street teams originated on the music scene before the digital age. Fans would promote musicians through word of mouth, demo tapes and handouts and be rewarded with goodies and tickets. Today, this same concept is used to promote authors and their books.

A literary street teams promotes a book by handing out materials such as bookmarks and fliers, posting reviews and book recommendations online, requesting the book from area libraries and bookstores, spreading word of mouth, and more. Members of a street team are motivated by their love of an author’s work to promote it to as many people as possible – and get rewarded for it too – with things like book swag, exclusive content, and advance access to releases. How cool is that?


We have good news! There are a few spots left on B.L. Callaghan’s street team for dedicated fantasy lovers! Are you interested?


Some of the things the AUTHOR agrees to:

  1. Supply you with a copy of the book in either physical or electronic format within a sufficient timeframe
  2. Follow up with you at regular intervals
  3. Communicate expectations clearly and respectfully
  4. Be available for you to communicate questions and concerns within a timely manner
  5. Offer incentives to ensure you remains a productive member of the street team – including, but not limited to book swag, advance access to new releases, and first look at exclusive content.

Some of the things that YOU would be expected to do include:

  1. Follow the expectations set out by the author to the best of your ability
  2. Never pirate content given to you by the author
  3. Communicate any and all concerns and questions to the author in a timely manner
  4. Follow up with the author at regular intervals
  5. Review the book by the agreed-upon date on social media outlets such as;
  6. Goodreads
  7. Amazon
  8. Instagram
  9. Blog
  10. Bookbub
  11. Facebook
  12. Refer interested followers/readers to the author’s social media pages and/or purchase outlets for the book
  13. Follow the author on social media, and interact on posts relating to the book